Webinar Recording

Scaling an Urban Farm

 

About the Webinar

Freight Farms team member Rebecca Shamritsky talks with Thomas Smitherman and Aaron Dreilinger of Hammock Greens about how two restaurant industry veterans found themselves running a six-unit urban farming operation in Miami.

They discuss everything: how they determined their 15-variety Growhouse Mix, how they use farming to bolster underserved Miami communities, and how they were able to grow quickly in just two years.

Plus, check out our comprehensive re-cap!

Jump Right in!

00:00 - Welcome + Agenda

05:10 - Hammock Greens Overview

09:20 - Aaron and Thomas’ background

14:10 - Restaurant Customers

24:40 - Community Development in Miami

32:08 - Staffing Strategy

36:52 - Crops and Mix Development

46:13 - Scaling Quickly

57:33 - Live Audience Q & A


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