Webinar Recording
Scaling an Urban Farm
About the Webinar
Freight Farms team member Rebecca Shamritsky talks with Thomas Smitherman and Aaron Dreilinger of Hammock Greens about how two restaurant industry veterans found themselves running a six-unit urban farming operation in Miami.
They discuss everything: how they determined their 15-variety Growhouse Mix, how they use farming to bolster underserved Miami communities, and how they were able to grow quickly in just two years.
Plus, check out our comprehensive re-cap!
Jump Right in!
00:00 - Welcome + Agenda
05:10 - Hammock Greens Overview
09:20 - Aaron and Thomas’ background
14:10 - Restaurant Customers
24:40 - Community Development in Miami
32:08 - Staffing Strategy
36:52 - Crops and Mix Development
46:13 - Scaling Quickly
57:33 - Live Audience Q & A
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